Do We Value Treatment Over Caring in Healthcare? | The Nurse Keith Show, EPS 239

On episode 239 of The Nurse Keith Show, Keith interviews Jennifer Michelle, MPH, a healthcare marketing strategist who thinks deeply about the quality of healthcare delivery and how to improve it. Jennifer is also the host of the Leading With Health podcast.

Jennifer Michelle, MBAAs the President of Michelle Marketing Strategies, Jennifer focuses specifically on growing businesses and organizations in the healthcare sector. She also hosts the Leading with Health podcast, which helps women find their voice so they can create a stronger, more responsive healthcare system.

Jennifer has 10 years’ experience in marketing, including Marketing Director for OpenTempo, a cloud-based healthcare scheduling platform. She was also Director of Lead Generation for Pinnacle Creative Studio marketing agency. Prior to her marketing career, Jennifer received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. She has worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a non-profit dedicated to supporting neonatal intensive care units. When not working, Jennifer gains firsthand experience in rural healthcare by volunteering as an EMT with her local rescue department.

Some highlights of our conversation include: 

  • Why the jumping-off point in healthcare shouldn’t be money or resources; it should be “how do we want this to feel?”
    Why we make a mistake in healthcare when we value treatment over caring, and even when we see these as two separate things.
  • What marketers understand that healthcare providers need to learn that people make decisions based on emotions, not logic; you are unlikely to change people’s worldview.
  • Why an understanding of reptile brain function is so important to working with vulnerable people (i.e.: all patients)
  • How disbelieving a patient’s experience is often layered with gender and other biases, and how disbelief equates to devaluing them, which negatively impacts patient care.
  • The impact of patriarchy on healthcare
  • The concept of the triple bottom line 
  • PTSD
  • The book, “Compassionomics
  • Dr. Ted O’Connell’s interview on The Nurse Keith Show, discussing bringing humanity back into medical education
  • Jacob Morris’s interview on The Nurse Keith Show, discussing the importance of values and how they impact our lives and careers

Connect with Jennifer Michelle: 


Michelle Marketing Strategies

This episode of The Nurse Keith Show is sponsored by Trusted Health, a company built by nurses, for nurses to understand what opportunities exist and connect them in the most efficient and transparent way possible!

Trusted Health has replaced the traditional job search and staffing approach with an intelligent matching platform and commission-free Nurse Advocates, empowering nurses to discover opportunities that fit their unique experiences, preferences, and goals. 

Interested? Check them out at to learn more, fill out basic information about your preferences and qualifications, and get started viewing personalized job matches in minutes! Join Trusted — they’re not just an agency, they’re a movement. 

Please consider becoming a patron of The Nurse Keith Show by pledging monthly support at my page on Patreon and earn some pretty cool premiums, gifts, and benefits! Check it out, and thanks for your support! The Nurse Keith Show is adroitly edited and produced by Tim Hallowell of The, and social media and promotion are expertly handled by Mark Capispisan. It really helps more people find the show when you leave a rating and review of The Nurse Keith Show over on iTunes, Apple Podcasts, or wherever you listen and download your favorite podcasts.
Nurse KeithIn case you didn’t already know, Nurse Keith is a holistic career coach for nurses, award-winning nurse blogger, writer, podcaster, keynote and motivational speaker, and popular career columnist. With two decades of nursing experience, Keith deeply understands the issues faced by 21st-century nurses. From 2012 until its sunset in 2017, Keith co-hosted RNFMRadio, a groundbreaking nursing podcast. Keith’s message of savvy career management and professional satisfaction reaches tens of thousands of nurses worldwide. Keith can be found on Facebook, Twitter, LinkedIn, and Instagram—as well as at

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