On episode 239 of The Nurse Keith Show, Keith interviews Jennifer Michelle, MPH, a healthcare marketing strategist who thinks deeply about the quality of healthcare delivery and how to improve it. Jennifer is also the host of the Leading With Health podcast.
As the President of Michelle Marketing Strategies, Jennifer focuses specifically on growing businesses and organizations in the healthcare sector. She also hosts the Leading with Health podcast, which helps women find their voice so they can create a stronger, more responsive healthcare system.
Jennifer has 10 years’ experience in marketing, including Marketing Director for OpenTempo, a cloud-based healthcare scheduling platform. She was also Director of Lead Generation for Pinnacle Creative Studio marketing agency. Prior to her marketing career, Jennifer received an MPH in International Health and Epidemiology, with a specialization in Parasitology, from Tulane School of Public Health & Tropical Medicine. She has worked on USAID-funded healthcare projects in Washington, DC and the Dominican Republic and provided statistical reporting to a non-profit dedicated to supporting neonatal intensive care units. When not working, Jennifer gains firsthand experience in rural healthcare by volunteering as an EMT with her local rescue department.
Some highlights of our conversation include:
- Why the jumping-off point in healthcare shouldn’t be money or resources; it should be “how do we want this to feel?”
Why we make a mistake in healthcare when we value treatment over caring, and even when we see these as two separate things.
- What marketers understand that healthcare providers need to learn that people make decisions based on emotions, not logic; you are unlikely to change people’s worldview.
- Why an understanding of reptile brain function is so important to working with vulnerable people (i.e.: all patients)
- How disbelieving a patient’s experience is often layered with gender and other biases, and how disbelief equates to devaluing them, which negatively impacts patient care.
- The impact of patriarchy on healthcare
- The concept of the triple bottom line
- The book, “Compassionomics“
- Dr. Ted O’Connell’s interview on The Nurse Keith Show, discussing bringing humanity back into medical education
- Jacob Morris’s interview on The Nurse Keith Show, discussing the importance of values and how they impact our lives and careers
Connect with Jennifer Michelle:
This episode of The Nurse Keith Show is sponsored by Trusted Health, a company built by nurses, for nurses to understand what opportunities exist and connect them in the most efficient and transparent way possible!
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