On episode 256 of The Nurse Keith Show, Nurse Keith interviews Barbara Glickstein, RN, MPH, MS — a public health nurse, health reporter, and media strategist — regarding the woeful underrepresentation of nurses and the nursing profession in the media and how we must do better.

Barbara Glickstein, RN MPH MSBarbara Glickstein is the founder of Barbara Glickstein Strategies, a training company in media, leadership and advocacy skills. She was co-investigator of the 2018 Woodhull Revisited Study: Nurses’ Representation in Health News Media Twenty Years Later and Journalists’ Experiences with Using Nurses as Sources in Health News Stories reporting that 20 years later nurses remain invisible in health news reporting.

Barbara produces and hosts HealthCetera, a podcast that provides evidence-based health news, analysis and commentary. She’s the Media Strategist for Carolyn Jones Productions and worked on the documentaries The American Nurse and Defining Hope. Glickstein was selected to participate in Take the Lead’s 50 Women Can Change the World in Journalism 2019. She’s committed to changing the health narrative to reflect more diverse voices in health news.

The Woodhull Study is a crucial piece of research regarding nurses’ roles in the media. From the George Washington University website:

Diversity is key to good journalism in a pluralistic society — whether diversity of topics, journalists or sources. Women continue to be underrepresented in newsrooms (24 percent) and as expert sources in news stories (36 percent). Although women are included as sources in 48 percent of health news stories, the Woodhull Study on Nursing and the Media: Health Care’s Invisible Partner, published in 1998, found that nurses were identified as sources in only 4 percent of quotes or other sourcing in health news stories in leading print national and regional newspapers and 1 percent in weeklies and industry publications such as Modern Healthcare in September of 1997. Nurses were never cited in health news stories on policy and were rarely identified in photos accompanying the articles. Named after Nancy Woodhull, a founding editor of USA Today, the study raised awareness that the voices and perspectives of the nation’s largest group of health professionals — now 3.5 million, almost 90 percent of whom are women — were largely invisible even when they would have been germane to the story. 

Connect with Barbara: 

This episode of The Nurse Keith Show is sponsored by Incredible Health, where hospitals apply to nurses instead of the other way around. You can create a profile in about 3 minutes and then sit back and relax as the interview requests for permanent jobs come to you.


With Incredible Health, nurses get hired 3 x faster than the usual application and hiring process of 90 days or more, and you have access to their support team who help you every step of the way.  On average, nurses who get hired through Incredible Health receive a 17% pay increase and a 15% decrease in commute time. They work with more than 200 academic and community hospitals across the country, including Stanford; Baylor, Scott & White; and Cedars Sinai.

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Nurse KeithIn case you didn’t already know, Nurse Keith is a holistic career coach for nurses, award-winning nurse blogger, writer, podcaster, keynote and motivational speaker, and popular career columnist. With two decades of nursing experience, Keith deeply understands the issues faced by 21st-century nurses. From 2012 until its sunset in 2017, Keith co-hosted RNFMRadio, a groundbreaking nursing podcast. Keith’s message of savvy career management and professional satisfaction reaches tens of thousands of nurses worldwide. Keith can be found on Facebook, Twitter, LinkedIn, and Instagram—as well as at NurseKeith.com.
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