On this special bonus episode of The Nurse Keith Show nursing and healthcare career podcast, Keith interviews his dear friend and colleague, Sarah Santacroce, regarding her new book, The Gentle Marketing Revolution. From healthcare and medicine to coaching and any other industry you can name, we can choose to employ authentic, non-coercive marketing techniques that lack the aggressiveness and manipulation of “normal” marketing but can be equally as effective in reaching the right people with the right message. Sarah is also the host of the fantastic Gentle Business Revolution Podcast.
Sarah says the following about her new book, The Gentle Marketing Revolution:
“Marketing has become a dirty word, a source of mistrust, and a nightmare for many entrepreneurs.
“But what if marketing didn’t have to be pushy, soul-stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? From LinkedIn consultant and marketing coach Sarah Santacroce comes a groundbreaking approach to marketing with integrity, empathy, and kindness—the Gentle Marketing Revolution.
“A blend of practical, real-world marketing applications and personal development, The Gentle Marketing Revolution is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
“You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!”
Sarah Santacroce is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has helped thousands convert their online presence into paying customers. She’s also the creative brain behind The LinkedIn Challenge, an event that has helped 1900+ people to improve their knowledge about using LinkedIn for business.
In addition, she has over ten years worth of knowledge regarding many other aspects of online marketing (list-building, content marketing, online sales, other social media platforms, virtual events, etc) which is appreciated by her clients who can often be lost when it comes to deciding what to focus on in the online jungle. Sarah’s clients like to work with her because she’s structured, focused, results-oriented, and “the real thing” because she’s just herself, an authentic human being with a heart. She’s also known for her simple, no-nonsense Swiss efficiency mixed with a good dose of Californian “yes we can” attitude! (she and her family lived in California from 2006 to 2010).
Connect with Sarah:
The Nurse Keith Show is a proud member of The Health Podcast Network, one of the largest and fastest-growing collections of authoritative, high-quality podcasts taking on the tough topics in health and care with empathy, expertise, and a commitment to excellence.
I’m very privileged and grateful to announce that The Nurse Keith Show is a proud member of Ars Longa Media, a collaborative network of podcasts, media entities, musical artists, and others with an aim to add a humanistic touch to professional education, educate the public from a scientifically informed perspective, and improve lives by strategically partnering with those who share our goals to address social ills.
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In case you didn’t already know, Nurse Keith is a holistic career coach for nurses, award-winning nurse blogger, writer, podcaster, keynote and motivational speaker, and popular career columnist. With two decades of nursing experience, Keith deeply understands the issues faced by 21st-century nurses. From 2012 until its sunset in 2017, Keith co-hosted RNFMRadio, a groundbreaking nursing podcast. Keith’s message of savvy career management and professional satisfaction reaches tens of thousands of nurses worldwide. Keith can be found on Facebook, Twitter, LinkedIn, and Instagram—as well as at NurseKeith.com.Podcast: Play in new window | Download